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I Recommend

~ Discriminate or Diversify ~ Enrique Ruiz (Paperback) $34.97
Knowledge is power, and so is Diversity! Understanding and appreciating the unique differences that each race, sex, ethnicity, personality, age group, religion and other subcultures bring to the table will not only make you a more enlightened person and a more effective leader, but it can also boost your organization's bottom line (and your career) in a big way. In Discriminate or Diversify, Ruiz explores our history of discrimination, provides informed profiles on the many groups of people that make our world so interesting and exciting, and offers solutions for how to build a culture of Diversity and Inclusion in your organization. When you can see through the invisible, you can achieve the impossible!

~ Discriminate or Diversify ~ Enrique Ruiz (HardCover) $49.95
A complete reference book for building more diverse, and powerful teams.

Wisher, Washer, Wishy-Washy Enrique Ruiz (COLOR Paperback) $24.95
How To Move From Just Existing to Personal Abundance! Why does only 5 percent of the population attain phenomenal success while many others lead lives of quiet desperation? Is it luck? Genes? Age? Environment? Nope. Most people dream of success but, as they grow older, settle into believing that life got in the way, that their unfulfilled dreams and unachieved goals were simply not meant to be. Not true. It is a matter of choice and of persistence, coupled with dogged determination in the face of obstacles, setbacks and failures. Success, when you've scaled the mountain and really earned it, is so much sweeter. And wishing for success and committing yourself to it are two very different things. So, are you a Wisher or a Washer, or just plain Wishy-Washy?

Wisher, Washer, Wishy-Washy Enrique Ruiz (Hardcover) $29.95
There are THREE types of individuals. Wishers, Washers and... Wishy-Washy's. 5% of the population are *Washers* and they succeed! Find out how you can become one of them.

Lost Love: 365+ Ways Couples Grow Apart Without Realizing It and How to Ways to Reclaim Your Closeness Sarah Ruiz Enrique Ruiz $19.95
Isn't falling in love grand - the butterflies, the passion, the best behavior, the promise of a shining future? But we are not perfect people and we do not lead blissfully perfect, fairy-tale lives. Over time, disappointment, disagreements, misunderstandings, busy schedules and lost opportunities can shatter our marital bliss. But it doesn't have to be that way. Relationships don't just fall apart one day. There are always signs - pretty common sense stuff that, when we neglect to consider in our relationships, invariably degenerates our bonds. But common sense is not always common, especially when emotions run high. Lost Love will help you identify and focus on the things (big and small) that can slowly tear your love apart - so that you know what warning signs to look for and to avoid. Plus, find out how to reignite your bruised relationship.

The "W" Characters: How to Get What You Want AND Make a Difference in the World Enrique Ruiz $9.95
Children understand far more than most adults give them credit for. As a society, we teach children how to do things and the difference between right and wrong. We answer their questions (as much as possible) about what and why things are. But children are also capable of understanding much deeper life principles - like the importance of building character, how to make decisions, the consequences of relying on others to make their dreams come true and the value of their word. In this story of a group of children who gather for an overnight camping trip that changes their young lives, The "W" Characters gets these messages across in a fun, easy-to-read presentation that they'll want to read again and again.

Personal Credentials


Enrique (Rick) Ruiz enrique@positivepsyche.biz My life is peppered with disappointments, joys, successes and failures like so many... Discrimination Survival Homelessness Job loss Uncomfortable work conditions Financial distress Separation & Divorce and.. many other tribulations of life are baked into my persona. The conscious choice I made with these challenges has given me a unique strength helping to further mold my character, my demeanor and my attitude for the better. My toughest ordeal was the loss of my own daughter, Sasha Crystal Ruiz... who died in a car accident on May 4, 2006 at 18 years, + 6 days of age. Precious daughter, loving sister, God's gift. My princess Sasha is interwoven into our lives forever and her soul will remain in our hearts evermore. Love, Papi See a memory of Sasha when she was 3. Sasha was an organ donor. Several months after her death we received a letter thanking us for the gift of sight. A bittersweet fact that bears truth that both in body and spirit she continues to make a difference. The car she was driving (what is left) You never know what someone is going through, or has gone through, until you have walked in their shoes. Every person deserves respect and admiration for they too have weathered storms, and conquered! A Positive Attitude is within your personal control. Even when life is dealing you lemons... you always have control of your mind! What difference will your difference make in someone's life? After all, that is why we are here on planet earth. Every job we have, whether it be being a Father, a Mother, a leader, a laborer, a farmer, a teacher... we are doing something for more people than ourselves. A Child Loaned I'll lend you for a little while a child of mine, he said, For you to love the while he lives and mourn when he's dead, It may be six or seven years, or twenty-two or three, but will you Till I call him back, take care of him for me? He'll bring his charms to gladden you, and should his stay be brief, You'll have his lovely memories as solace for your grief, I cannot promise he will stay, since all from earth return, but There are lessons taught down there I want this child to learn. I've looked the wide-world over in my search for teachers true And from the throngs that crowd life's lanes I have selected you. Now will you give him all your love, not think the labor pain, Nor hate me when I call, to take him back again? I fancied that I heard them say, 'Dear Lord, Thy will be Done' for all the joy thy child will bring, the risk of grief we'll run we'll shelter him with tenderness, we'll love him while we may, and for the happiness we've known, forever grateful stay, but should the angels call for him much sooner than we've planned, we'll brave the bitter grief that comes, and try to understand. Credit: Anonymous. Taken from the Book "A Child Loaned" Printed at the Lockerbie, Scotland memorial.

Wisher, Washer, Wishy-Washy | The "W"Characters | Lost Love | Discriminate or DIVERSIFY | America's Diversity Leader
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