Ruiz's engineering, program, training and production management skills run deep. He has held operations, manufacturing, quality assurance, and sales management positions as well as mechanical and systems engineering positions with several firms, including international corporations such as Dyncorp, Fujitsu Services and GM Hughes Electronics. Enrique started his career in laser technology during the early 1980s, and has worked on tactical laser weapons, high-volume trim resistor manufacturing, large-scale data capture operations and hybrid microelectronic packaging manufacturing that included metal stamping, computerized numerical control operations, glass firing and multiple layer ceramic fabrications.

He has published four books, including Discriminate or Diversify, a trek through time which examines the customs of the past and their applicability today. It identifies personal options, practices and sometimes misguided beliefs we have collectively fostered while highlighting the "higher road." It offers guidance that enable us to build bridges of trust with those who surround us, those we love and those we fear, those with whom we do business and depend upon, and those with whom we collectively are a civilization.

Fluent in English and Spanish, Ruiz has also been exposed to Hebrew, Yiddish, Japanese and French at different stages of his life - clarifying a diverse humanity where new worlds of understanding, appreciation and possibility emerged. Enrique's 20-plus-year marriage and their three children introduced new wonders of maturity. The sudden death of his daughter in a car accident, divorce proceedings and other anomalies of life brought further heartache and growth. Many of the resulting insights are included in his other three books: Wisher, Washy, Wishy-Washy (3 kinds of people), Love is Lost When (simple sayings of troubled relationships) and The W-Characters (character building for young chldren). Their content is as diverse as their audiences, inspiring senior-level professionals, married couples and even Elementary school children.

Ruiz earned a specialty certification in Laser Electro-Optics technology and a bachelor's degree in Business, and he neared the completion of an MBA from the Heriot-Watt University in Scotland. In a wide array of positions with various companies, he has worked in tactical laser weapons manufacturing, high volume manufacturing for worldwide components and specialty products manufacturing for satellite and large Information Technology projects - and won awards in every single position. He has led and managed workforces of hundreds and workforces of thousands on two continents.

Ruiz's prize possession is a vast (and continuously expanding) personal library. He is known for his enthusiasm and passion in the public arena, yet he revels equally in the quietude at home with family. Those who know him best would say that he goes the extra mile in his work, his travels and his quest to smell the roses in life. He believes infinite possibilities for increased security, profitable business pursuits, enlarged circles of influence and greater friendships await us all.